From Zero to Industry-Ready in 4 Months
Master Digital Marketing Fundamentals
Start your digital marketing journey with Delhi’s most comprehensive foundation program. Learn everything from graphic design and video editing to SEO, social media marketing, and paid advertising — all through real-world agency projects. By the time you finish, you’ll have the skills and portfolio to land clients or jobs immediately
4 Months Duration
54 Modules Covered
120+ Hours Training
Real Client Projects
Get Placed
6,000+
STUDENTS
6+
YERS EXPERT
4,000 +
PLACEMENTS
4+
CERTIFICATE
500+
STARTUP
Why Chose this Program
54 Real-World Topics
From design to analytics, master every skill agencies use daily
Hands-On Real Projects
Work on actual client campaigns, not theoretical exercises
Learn From Experts
Mentors with 6-8+ years of agency experience
Job & Freelance Ready
Finish with a portfolio that gets you hired
What You'll Master in 4 Months
The Digital Marketing Foundation Program covers every essential skill you need to become a complete digital marketer, just the way agencies operate.
✓ Graphic Design & Video Editing
✓ Website Design & Development
✓ Social Media Marketing (All Platforms)
✓ SEO – Complete Mastery
✓ Google Ads & Meta Ads
✓ Email Marketing & Automation
✓ Analytics & Conversion Trackin
Complete Curriculum
53 Modules
Batch Detail
Timing: – 10:00 to 12:00 Pm
Day: – MWF - TTS
Duration : – 4 months
Timing: – 12:00 to 02:00 Pm
Day: – MWF - TTS
Duration : – 4 months
Timing: – 03:00 to 05:00 Pm
Day: – MWF - TTS
Duration : – 4 months
Program Details
Duration
4 Months (120+ Hours of Training)
Batch size
Small Batches (Max 15 Students)
Class Format
Hybrid (Classroom + Online Flexible
Certification
Industry Recognized Digital
Marketing Foundation Certificate
Master mobile-first video editing with industry-standard apps. Learn professional editing workflows, dynamic effects, smooth transitions, sound design, and platform-optimized exports for Instagram, YouTube, and TikTok.
What You’ll Learn:
- Cutting and trimming techniques for engaging content
- Adding effects, filters, and transitions
- Audio mixing and sound synchronization
- Text animations and captions
- Platform-specific aspect ratios and exports (Reels, Stories, YouTube Shorts)
- Color grading and visual enhancement
Project: Edit a complete 60-second social media video from raw footage to polished final cut
Tools: VN Video Editor, CapCut, Instagram Native Editor
This module focuses on building high-converting websites for businesses, brands, and e-commerce using modern design principles, CMS platforms, and AI-powered workflows. You’ll move from planning and design to deployment and optimization with real-world projects.
🌐 Static Website Design – Service-Based
Learn how to design professional service-based websites that convert visitors into leads. This section covers UX/UI fundamentals, wireframing, layout planning, and complete WordPress setup. You’ll understand how user behavior impacts design decisions and how to structure pages for maximum clarity and trust. Special focus is given to conversion optimization, ensuring every page has a clear purpose.
What You’ll Learn:
- Website architecture & page hierarchy
- User experience (UX) and visual flow
- Effective CTA placement for lead generation
- Forms, landing sections & lead capture systems
Project:
Build a complete agency-style service website from scratch, optimized for conversions and lead generation.
Tools:
WordPress, Elementor, Figma
🛍️ Dynamic Website & E-Commerce Setup
Master the creation of dynamic websites and fully functional e-commerce stores. This section covers platform selection, product setup, pricing strategy, payment gateway integration, and performance optimization. You’ll also learn how to structure product pages that improve trust, speed, and conversions.
What You’ll Learn:
- Shopify & WooCommerce store setup
- Product listing & optimization techniques
- Inventory & order management basics
- Payment integration & checkout optimization
- Website speed & performance improvements
Project:
Launch a complete e-commerce store with products, payments, and conversion-ready pages.
Tools:
Shopify, WooCommerce, Stripe
📝 Blogging Website Setup
Learn how to build a blogging platform designed for traffic growth and SEO success. This section focuses on CMS setup, content structure, keyword-focused blog layouts, and long-term audience building. You’ll understand how blogs support brand authority and organic lead generation.
What You’ll Learn:
- Blog-focused CMS configuration
- Content publishing workflows
- SEO-friendly website structure
- Category, tag & internal linking strategy
Project:
Create and publish 5 SEO-optimized blog posts with proper structure and on-page optimization.
Tools:
WordPress, Yoast SEO
🤖 ChatGPT & AI Prompt Writing
Learn how to use AI tools to speed up content creation without compromising quality. This section teaches you how to write effective prompts for blogs, ads, websites, emails, and marketing copy. You’ll also understand AI limitations, fact-checking methods, and ethical usage in professional marketing.
What You’ll Learn:
- Prompt engineering for marketing use-cases
- AI-assisted copywriting & content creation
- Email, ad & website content generation
- Fact-checking & ethical AI practices
Project:
Generate, refine, and optimize marketing copy using AI tools for real-world scenarios.
Tools:
ChatGPT, Claude, Gemini
This module focuses on growing brands organically across major social media platforms. You’ll learn content strategy, audience psychology, platform-specific algorithms, and long-term growth systems without paid ads. The goal is to build visibility, trust, engagement, and inbound leads.
📱 Facebook Organic Marketing
Understand how to grow pages and communities organically on Facebook. This section focuses on content formats, posting strategies, engagement signals, and community building. You’ll learn how brands use Facebook for trust-building, inquiries, and local reach.
What You’ll Learn:
- Facebook page & profile optimization
- Content formats (posts, reels, stories, lives)
- Organic reach & engagement strategy
- Group marketing & community growth
Platform Focus:
Facebook
📸 Instagram Growth Marketing
Learn how to grow Instagram accounts using reels, carousels, stories, and profile optimization. This section dives deep into the Instagram algorithm, content hooks, consistency systems, and audience engagement techniques used by creators and brands.
What You’ll Learn:
- Profile optimization for growth
- Reel strategy & content hooks
- Hashtag & reach optimization
- Engagement & follower growth systems
Platform Focus:
Instagram
🎥 YouTube Channel Creation & Optimization
Build and grow a YouTube channel from scratch. This section focuses on niche selection, channel setup, video optimization, thumbnails, titles, and audience retention strategies for long-term organic growth.
What You’ll Learn:
- Channel setup & branding
- Video SEO (titles, descriptions, tags)
- Thumbnails & click-through optimization
- Watch time & subscriber growth
Platform Focus:
YouTube
📌 Pinterest Marketing
Learn how Pinterest works as a visual search engine rather than a social network. This section focuses on pin creation, keyword strategy, board optimization, and driving long-term website traffic organically.
What You’ll Learn:
- Pinterest account & board setup
- Keyword-based pin strategy
- Traffic-focused content planning
- Long-term organic visibility
Platform Focus:
Pinterest
💼 LinkedIn Business Growth
Master organic growth on LinkedIn for personal branding, business visibility, and B2B leads. This section focuses on profile optimization, content strategy, and authority building for professionals and brands.
What You’ll Learn:
- Profile & company page optimization
- Content formats for reach & authority
- Networking & engagement strategies
- Lead generation through content
Platform Focus:
LinkedIn
❓ Quora Marketing
Learn how to use Quora for authority building and inbound traffic. This section focuses on selecting the right questions, writing value-driven answers, and subtly positioning brands or services.
What You’ll Learn:
- Topic & question research
- Answer writing for visibility
- Authority & trust building
- Website traffic generation
Platform Focus:
Quora
𝕏 Twitter Marketing
Understand how real-time conversations and short-form content work on X (formerly Twitter). This section focuses on personal branding, trend participation, and organic reach through consistency and engagement.
What You’ll Learn:
- Profile optimization & positioning
- Tweet formats & content ideas
- Trend-based visibility
- Audience engagement strategies
Platform Focus:
X
🛡️ Online Reputation Management (ORM)
Learn how to manage and protect a brand’s online reputation. This section focuses on reviews, brand mentions, negative feedback handling, and building a positive digital image across platforms.
What You’ll Learn:
- Brand monitoring techniques
- Review management strategies
- Handling negative feedback professionally
- Building trust & credibility online
Outcome:
Ability to maintain and improve brand reputation across digital platforms.
This module focuses on building long-term organic traffic using search engine optimization techniques. You’ll learn how search engines work, how websites rank, and how to optimize content, structure, and authority for consistent growth.
✍️ On-Page SEO
Learn how to optimize individual web pages to rank higher on search engines. This section focuses on content optimization, HTML elements, internal linking, and user intent alignment to improve visibility and engagement.
What You’ll Learn:
- Title tags, meta descriptions & headings
- Content optimization for search intent
- URL structure & internal linking
- Image & page-level optimization
🔗 Off-Page SEO & Link Building
Understand how backlinks and brand mentions impact search rankings. This section focuses on ethical link-building strategies, authority building, and off-page trust signals used by search engines.
What You’ll Learn:
- Backlink fundamentals & quality metrics
- White-hat link-building techniques
- Outreach & content-based links
- Brand authority & trust signals
⚙️ Technical SEO
Learn how to optimize the technical foundation of a website for better crawling and indexing. This section focuses on site performance, mobile optimization, and search engine accessibility.
What You’ll Learn:
- Website speed & performance optimization
- Mobile-friendliness & Core Web Vitals
- Crawlability & indexation basics
- XML sitemaps & robots.txt
🌍 International SEO
Learn how to optimize websites for multiple countries and languages. This section focuses on geo-targeting, hreflang implementation, and global SEO strategies.
What You’ll Learn:
- Country & language targeting
- Hreflang fundamentals
- Global content structuring
- International domain strategies
🛒 E-Commerce SEO
Master SEO strategies specifically for online stores. This section focuses on product page optimization, category structure, and conversion-focused SEO techniques.
What You’ll Learn:
- Product & category page SEO
- E-commerce keyword strategy
- Duplicate content handling
- Conversion-focused optimization
🔍 Keyword Research Tools
Learn how to find high-intent keywords that drive traffic and conversions. This section focuses on research techniques, keyword mapping, and search intent analysis.
What You’ll Learn:
- Keyword research process
- Search intent classification
- Short-tail vs long-tail keywords
- Keyword mapping for websites
📊 Competitive Analysis & Audits
Learn how to analyze competitors and audit websites to uncover growth opportunities. This section focuses on gap analysis, SEO audits, and actionable insights.
What You’ll Learn:
- Competitor SEO analysis
- Website audit frameworks
- Identifying ranking gaps
- SEO improvement roadmaps
📈 Google Search Console
Learn how to monitor website performance directly from Google’s data. This section focuses on indexing, search performance, errors, and optimization insights.
What You’ll Learn:
- Search performance reports
- Indexing & coverage issues
- Page experience insights
- SEO troubleshooting
Tools:
Google Search Console
🔵 Bing Webmaster Tools
Understand how to optimize and monitor websites on Bing search engine. This section focuses on indexing, keyword data, and performance insights.
What You’ll Learn:
- Bing search performance tracking
- Indexing & crawl reports
- SEO insights for Bing
- Multi-search-engine optimization
Tools:
Bing Webmaster Tools
This module focuses on helping businesses rank higher in local search results, attract nearby customers, and dominate map listings. You’ll learn practical local SEO techniques used by service-based and location-based businesses.
📍 Google My Business & Local Optimization
Learn how to fully optimize a local business profile to rank in Google Maps and local search results. This section covers profile setup, category selection, keyword optimization, review management, and local content strategies that drive footfall and calls.
What You’ll Learn:
- Local keyword research & optimization
- Business profile optimization techniques
- Review generation & management strategies
- Local content planning for visibility
Project:
Optimize a real local business profile and generate 50+ genuine reviews.
Tools:
Google My Business, Google Maps
Focused on high-open-rate marketing, this module teaches how to run effective SMS campaigns for promotions, reminders, and conversions.
📱 SMS Marketing Campaigns
Learn how to design, schedule, and track SMS campaigns that drive instant engagement. This section covers compliance, timing strategies, and campaign optimization.
What You’ll Learn:
- SMS campaign structure
- Promotional & transactional messaging
- Compliance & best practices
- Campaign performance tracking
This module is designed to turn leads into customers. You’ll learn how automation, messaging platforms, and integrations improve conversions and customer retention.
📧 Email Marketing & Automation
Learn how to build email lists, create automated workflows, and nurture leads using email marketing. This section focuses on segmentation, drip campaigns, and conversion-driven email strategies.
What You’ll Learn:
- Email list building strategies
- Automation & drip campaigns
- Conversion-focused email copy
- Performance tracking & optimization
Tools:
Mailchimp
💬 WhatsApp Business Marketing
Understand how to use WhatsApp for direct customer communication, follow-ups, and lead nurturing. This section focuses on broadcast campaigns, customer engagement, and automation basics.
What You’ll Learn:
- WhatsApp Business setup
- Broadcast & engagement strategy
- Lead follow-up workflows
- Customer retention techniques
Tools:
WhatsApp Business
🤖 Meta WhatsApp API Integration
Learn advanced WhatsApp automation using Meta’s API. This section covers chatbot workflows, CRM integration, automated replies, and scalable messaging systems.
What You’ll Learn:
- WhatsApp API setup & approval
- Automated chatbot flows
- CRM & funnel integration
- Scalable customer communication
This module is designed to turn leads into customers. You’ll learn how automation, messaging platforms, and integrations improve conversions and customer retention.
📧 Email Marketing & Automation (Mailchimp)
Learn how to build email lists, create automated workflows, and nurture leads using email marketing. This section focuses on segmentation, drip campaigns, and conversion-driven email strategies.
What You’ll Learn:
- Email list building strategies
- Automation & drip campaigns
- Conversion-focused email copy
- Performance tracking & optimization
Tools:
Mailchimp
💬 WhatsApp Business Marketing
Understand how to use WhatsApp for direct customer communication, follow-ups, and lead nurturing. This section focuses on broadcast campaigns, customer engagement, and automation basics.
What You’ll Learn:
- WhatsApp Business setup
- Broadcast & engagement strategy
- Lead follow-up workflows
- Customer retention techniques
Tools:
WhatsApp Business
🤖 Meta WhatsApp API Integration
Learn advanced WhatsApp automation using Meta’s API. This section covers chatbot workflows, CRM integration, automated replies, and scalable messaging systems.
What You’ll Learn:
- WhatsApp API setup & approval
- Automated chatbot flows
- CRM & funnel integration
- Scalable customer communication
Tools:
Meta WhatsApp API
This module teaches how content builds authority, trust, and long-term traffic. You’ll learn different content formats used by brands and professionals to grow organically.
✍️ Professional Blog Writing
Learn how to write blogs that rank on search engines and engage readers. This section focuses on structure, readability, SEO, and conversion-oriented writing.
What You’ll Learn:
- Blog structure & formatting
- SEO writing techniques
- Audience-focused content
- CTA placement in blogs
📰 Article Writing & Thought Leadership
Build authority through long-form articles and expert content. This section focuses on personal branding, industry positioning, and publishing strategy.
What You’ll Learn:
- Thought leadership content planning
- Editorial-style writing
- Authority & trust building
- Platform-based publishing strategy
⭐ Influencer Marketing
Learn how brands collaborate with influencers to reach targeted audiences. This section covers influencer selection, collaboration models, and ROI tracking.
What You’ll Learn:
- Influencer research & outreach
- Campaign planning & execution
- Performance measurement
Budget & negotiation basics
This module helps you become data-driven. You’ll learn how to track user behavior, conversions, and campaign performance across platforms.
🏷️ Google Tag Manager
Learn how to manage tracking codes without technical dependency. This section focuses on tag setup, triggers, and event tracking.
Tools:
Google Tag Manager
📊 Google Analytics GA4
Understand user behavior, traffic sources, and conversions using GA4. This section focuses on reports, events, and insights.
Tools:
Google Analytics
🔥 Microsoft Clarity
Learn visual analytics through heatmaps and session recordings to improve UX and conversions.
Tools:
Microsoft Clarity
📍 Conversion Tracking Setup
Learn end-to-end conversion tracking for leads, purchases, and form submissions across platforms.
🔄 Remarketing & Display Ads
Understand remarketing logic and how display ads bring users back into the funnel.
This module focuses on performance marketing using Meta’s ad ecosystem.
🎯 Meta Ads Campaign Setup
🔍 Pixel Tracking & Remarketing
📊 Analytics, Reporting & Performance
💡 Ads Psychology & Copywriting
👥 Target Audience & Ad Copy
Platform Focus:
Meta Ads
This module covers intent-based advertising across Google’s ecosystem.
🔍 Google Search Ads
📊 Google Display Ads
🛍️ Google Merchant Account Setup
🛒 Google Shopping Ads
📱 Mobile & App Advertising
🎬 YouTube Video Ads
💰 Google AdSense
Platform Focus:
Google Ads
This module focuses on income generation models used by digital marketers and entrepreneurs.
📦 Dropshipping Fundamentals
Learn the complete dropshipping business model from product research to order fulfillment and automation.
What You’ll Learn:
- Dropshipping mechanics
- Supplier & product research
- Automation workflows
- Marketing strategies
Project:
Launch a complete dropshipping store.
Tools:
Shopify, AliExpress
💸 Affiliate Marketing
Learn how to earn commissions by promoting other brands. This section focuses on content-driven and performance-based affiliate strategies.
What You’ll Learn:
- Affiliate program selection
- Commission & tracking models
- Content & ad-based promotion
- Scaling affiliate income
Project:
Build an affiliate system targeting $500/month revenue.
Tools:
ShareASale, CJ Affiliate, Impact
VIDEO CONTENT CREATION
Master mobile-first video editing with industry-standard apps. Learn professional editing workflows, dynamic effects, smooth transitions, sound design, and platform-optimized exports for Instagram, YouTube, and TikTok.
What You’ll Learn:
- Cutting and trimming techniques for engaging content
- Adding effects, filters, and transitions
- Audio mixing and sound synchronization
- Text animations and captions
- Platform-specific aspect ratios and exports (Reels, Stories, YouTube Shorts)
- Color grading and visual enhancement
Project: Edit a complete 60-second social media video from raw footage to polished final cut
Tools: VN Video Editor, CapCut, Instagram Native Editor
WEBSITE DESIGN & DEVELOPMENT
This module focuses on building high-converting websites for businesses, brands, and e-commerce using modern design principles, CMS platforms, and AI-powered workflows. You’ll move from planning and design to deployment and optimization with real-world projects.
🌐 Static Website Design – Service-Based
Learn how to design professional service-based websites that convert visitors into leads. This section covers UX/UI fundamentals, wireframing, layout planning, and complete WordPress setup. You’ll understand how user behavior impacts design decisions and how to structure pages for maximum clarity and trust. Special focus is given to conversion optimization, ensuring every page has a clear purpose.
What You’ll Learn:
- Website architecture & page hierarchy
- User experience (UX) and visual flow
- Effective CTA placement for lead generation
- Forms, landing sections & lead capture systems
Project:
Build a complete agency-style service website from scratch, optimized for conversions and lead generation.
Tools:
WordPress, Elementor, Figma
🛍️ Dynamic Website & E-Commerce Setup (08)
Master the creation of dynamic websites and fully functional e-commerce stores. This section covers platform selection, product setup, pricing strategy, payment gateway integration, and performance optimization. You’ll also learn how to structure product pages that improve trust, speed, and conversions.
What You’ll Learn:
- Shopify & WooCommerce store setup
- Product listing & optimization techniques
- Inventory & order management basics
- Payment integration & checkout optimization
- Website speed & performance improvements
Project:
Launch a complete e-commerce store with products, payments, and conversion-ready pages.
Tools:
Shopify, WooCommerce, Stripe
📝 Blogging Website Setup
Learn how to build a blogging platform designed for traffic growth and SEO success. This section focuses on CMS setup, content structure, keyword-focused blog layouts, and long-term audience building. You’ll understand how blogs support brand authority and organic lead generation.
What You’ll Learn:
- Blog-focused CMS configuration
- Content publishing workflows
- SEO-friendly website structure
- Category, tag & internal linking strategy
Project:
Create and publish 5 SEO-optimized blog posts with proper structure and on-page optimization.
Tools:
WordPress, Yoast SEO
🤖 ChatGPT & AI Prompt Writing
Learn how to use AI tools to speed up content creation without compromising quality. This section teaches you how to write effective prompts for blogs, ads, websites, emails, and marketing copy. You’ll also understand AI limitations, fact-checking methods, and ethical usage in professional marketing.
What You’ll Learn:
- Prompt engineering for marketing use-cases
- AI-assisted copywriting & content creation
- Email, ad & website content generation
- Fact-checking & ethical AI practices
Project:
Generate, refine, and optimize marketing copy using AI tools for real-world scenarios.
Tools:
ChatGPT, Claude, Gemini
SOCIAL MEDIA MARKETING
This module focuses on growing brands organically across major social media platforms. You’ll learn content strategy, audience psychology, platform-specific algorithms, and long-term growth systems without paid ads. The goal is to build visibility, trust, engagement, and inbound leads.
📱 Facebook Organic Marketing
Understand how to grow pages and communities organically on Facebook. This section focuses on content formats, posting strategies, engagement signals, and community building. You’ll learn how brands use Facebook for trust-building, inquiries, and local reach.
What You’ll Learn:
- Facebook page & profile optimization
- Content formats (posts, reels, stories, lives)
- Organic reach & engagement strategy
- Group marketing & community growth
Platform Focus:
Facebook
📸 Instagram Growth Marketing
Learn how to grow Instagram accounts using reels, carousels, stories, and profile optimization. This section dives deep into the Instagram algorithm, content hooks, consistency systems, and audience engagement techniques used by creators and brands.
What You’ll Learn:
- Profile optimization for growth
- Reel strategy & content hooks
- Hashtag & reach optimization
- Engagement & follower growth systems
Platform Focus:
Instagram
🎥 YouTube Channel Creation & Optimization
Build and grow a YouTube channel from scratch. This section focuses on niche selection, channel setup, video optimization, thumbnails, titles, and audience retention strategies for long-term organic growth.
What You’ll Learn:
- Channel setup & branding
- Video SEO (titles, descriptions, tags)
- Thumbnails & click-through optimization
- Watch time & subscriber growth
Platform Focus:
YouTube
📌 Pinterest Marketing
Learn how Pinterest works as a visual search engine rather than a social network. This section focuses on pin creation, keyword strategy, board optimization, and driving long-term website traffic organically.
What You’ll Learn:
- Pinterest account & board setup
- Keyword-based pin strategy
- Traffic-focused content planning
- Long-term organic visibility
Platform Focus:
Pinterest
💼 LinkedIn Business Growth
Master organic growth on LinkedIn for personal branding, business visibility, and B2B leads. This section focuses on profile optimization, content strategy, and authority building for professionals and brands.
What You’ll Learn:
- Profile & company page optimization
- Content formats for reach & authority
- Networking & engagement strategies
- Lead generation through content
Platform Focus:
LinkedIn
❓ Quora Marketing
Learn how to use Quora for authority building and inbound traffic. This section focuses on selecting the right questions, writing value-driven answers, and subtly positioning brands or services.
What You’ll Learn:
- Topic & question research
- Answer writing for visibility
- Authority & trust building
- Website traffic generation
Platform Focus:
Quora
𝕏 Twitter Marketing
Understand how real-time conversations and short-form content work on X (formerly Twitter). This section focuses on personal branding, trend participation, and organic reach through consistency and engagement.
What You’ll Learn:
- Profile optimization & positioning
- Tweet formats & content ideas
- Trend-based visibility
- Audience engagement strategies
Platform Focus:
X
🛡️ Online Reputation Management (ORM)
Learn how to manage and protect a brand’s online reputation. This section focuses on reviews, brand mentions, negative feedback handling, and building a positive digital image across platforms.
What You’ll Learn:
- Brand monitoring techniques
- Review management strategies
- Handling negative feedback professionally
- Building trust & credibility online
Outcome:
Ability to maintain and improve brand reputation across digital platforms.
SEARCH ENGINE OPTIMIZATION
This module focuses on building long-term organic traffic using search engine optimization techniques. You’ll learn how search engines work, how websites rank, and how to optimize content, structure, and authority for consistent growth.
✍️ On-Page SEO
Learn how to optimize individual web pages to rank higher on search engines. This section focuses on content optimization, HTML elements, internal linking, and user intent alignment to improve visibility and engagement.
What You’ll Learn:
- Title tags, meta descriptions & headings
- Content optimization for search intent
- URL structure & internal linking
- Image & page-level optimization
🔗 Off-Page SEO & Link Building
Understand how backlinks and brand mentions impact search rankings. This section focuses on ethical link-building strategies, authority building, and off-page trust signals used by search engines.
What You’ll Learn:
- Backlink fundamentals & quality metrics
- White-hat link-building techniques
- Outreach & content-based links
- Brand authority & trust signals
⚙️ Technical SEO
Learn how to optimize the technical foundation of a website for better crawling and indexing. This section focuses on site performance, mobile optimization, and search engine accessibility.
What You’ll Learn:
- Website speed & performance optimization
- Mobile-friendliness & Core Web Vitals
- Crawlability & indexation basics
- XML sitemaps & robots.txt
🌍 International SEO
Learn how to optimize websites for multiple countries and languages. This section focuses on geo-targeting, hreflang implementation, and global SEO strategies.
What You’ll Learn:
- Country & language targeting
- Hreflang fundamentals
- Global content structuring
- International domain strategies
🛒 E-Commerce SEO
Master SEO strategies specifically for online stores. This section focuses on product page optimization, category structure, and conversion-focused SEO techniques.
What You’ll Learn:
- Product & category page SEO
- E-commerce keyword strategy
- Duplicate content handling
- Conversion-focused optimization
🔍 Keyword Research Tools
Learn how to find high-intent keywords that drive traffic and conversions. This section focuses on research techniques, keyword mapping, and search intent analysis.
What You’ll Learn:
- Keyword research process
- Search intent classification
- Short-tail vs long-tail keywords
- Keyword mapping for websites
📊 Competitive Analysis & Audits
Learn how to analyze competitors and audit websites to uncover growth opportunities. This section focuses on gap analysis, SEO audits, and actionable insights.
What You’ll Learn:
- Competitor SEO analysis
- Website audit frameworks
- Identifying ranking gaps
- SEO improvement roadmaps
📈 Google Search Console
Learn how to monitor website performance directly from Google’s data. This section focuses on indexing, search performance, errors, and optimization insights.
What You’ll Learn:
- Search performance reports
- Indexing & coverage issues
- Page experience insights
- SEO troubleshooting
Tools:
Google Search Console
🔵 Bing Webmaster Tools
Understand how to optimize and monitor websites on Bing search engine. This section focuses on indexing, keyword data, and performance insights.
What You’ll Learn:
- Bing search performance tracking
- Indexing & crawl reports
- SEO insights for Bing
- Multi-search-engine optimization
Tools:
Bing Webmaster Tools
LOCAL SEO
This module focuses on building long-term organic traffic using search engine optimization techniques. You’ll learn how search engines work, how websites rank, and how to optimize content, structure, and authority for consistent growth.
✍️ On-Page SEO
Learn how to optimize individual web pages to rank higher on search engines. This section focuses on content optimization, HTML elements, internal linking, and user intent alignment to improve visibility and engagement.
What You’ll Learn:
- Title tags, meta descriptions & headings
- Content optimization for search intent
- URL structure & internal linking
- Image & page-level optimization
🔗 Off-Page SEO & Link Building
Understand how backlinks and brand mentions impact search rankings. This section focuses on ethical link-building strategies, authority building, and off-page trust signals used by search engines.
What You’ll Learn:
- Backlink fundamentals & quality metrics
- White-hat link-building techniques
- Outreach & content-based links
- Brand authority & trust signals
⚙️ Technical SEO
Learn how to optimize the technical foundation of a website for better crawling and indexing. This section focuses on site performance, mobile optimization, and search engine accessibility.
What You’ll Learn:
- Website speed & performance optimization
- Mobile-friendliness & Core Web Vitals
- Crawlability & indexation basics
- XML sitemaps & robots.txt
🌍 International SEO
Learn how to optimize websites for multiple countries and languages. This section focuses on geo-targeting, hreflang implementation, and global SEO strategies.
What You’ll Learn:
- Country & language targeting
- Hreflang fundamentals
- Global content structuring
- International domain strategies
🛒 E-Commerce SEO
Master SEO strategies specifically for online stores. This section focuses on product page optimization, category structure, and conversion-focused SEO techniques.
What You’ll Learn:
- Product & category page SEO
- E-commerce keyword strategy
- Duplicate content handling
- Conversion-focused optimization
🔍 Keyword Research Tools
Learn how to find high-intent keywords that drive traffic and conversions. This section focuses on research techniques, keyword mapping, and search intent analysis.
What You’ll Learn:
- Keyword research process
- Search intent classification
- Short-tail vs long-tail keywords
- Keyword mapping for websites
📊 Competitive Analysis & Audits
Learn how to analyze competitors and audit websites to uncover growth opportunities. This section focuses on gap analysis, SEO audits, and actionable insights.
What You’ll Learn:
- Competitor SEO analysis
- Website audit frameworks
- Identifying ranking gaps
- SEO improvement roadmaps
📈 Google Search Console
Learn how to monitor website performance directly from Google’s data. This section focuses on indexing, search performance, errors, and optimization insights.
What You’ll Learn:
- Search performance reports
- Indexing & coverage issues
- Page experience insights
- SEO troubleshooting
Tools:
Google Search Console
🔵 Bing Webmaster Tools
Understand how to optimize and monitor websites on Bing search engine. This section focuses on indexing, keyword data, and performance insights.
What You’ll Learn:
- Bing search performance tracking
- Indexing & crawl reports
- SEO insights for Bing
- Multi-search-engine optimization
Tools:
Bing Webmaster Tools
SMS & CAMPAIGN MARKETING
Focused on high-open-rate marketing, this module teaches how to run effective SMS campaigns for promotions, reminders, and conversions.
📱 SMS Marketing Campaigns
Learn how to design, schedule, and track SMS campaigns that drive instant engagement. This section covers compliance, timing strategies, and campaign optimization.
What You’ll Learn:
- SMS campaign structure
- Promotional & transactional messaging
- Compliance & best practices
- Campaign performance tracking
This module is designed to turn leads into customers. You’ll learn how automation, messaging platforms, and integrations improve conversions and customer retention.
📧 Email Marketing & Automation (Mailchimp)
Learn how to build email lists, create automated workflows, and nurture leads using email marketing. This section focuses on segmentation, drip campaigns, and conversion-driven email strategies.
What You’ll Learn:
- Email list building strategies
- Automation & drip campaigns
- Conversion-focused email copy
- Performance tracking & optimization
Tools:
Mailchimp
💬 WhatsApp Business Marketing
Understand how to use WhatsApp for direct customer communication, follow-ups, and lead nurturing. This section focuses on broadcast campaigns, customer engagement, and automation basics.
What You’ll Learn:
- WhatsApp Business setup
- Broadcast & engagement strategy
- Lead follow-up workflows
- Customer retention techniques
Tools:
WhatsApp Business
🤖 Meta WhatsApp API Integration
Learn advanced WhatsApp automation using Meta’s API. This section covers chatbot workflows, CRM integration, automated replies, and scalable messaging systems.
What You’ll Learn:
- WhatsApp API setup & approval
- Automated chatbot flows
- CRM & funnel integration
- Scalable customer communication
Conversion Marketing
This module teaches how content builds authority, trust, and long-term traffic. You’ll learn different content formats used by brands and professionals to grow organically.
✍️ Professional Blog Writing
Description:
Learn how to write blogs that rank on search engines and engage readers. This section focuses on structure, readability, SEO, and conversion-oriented writing.
What You’ll Learn:
- Blog structure & formatting
- SEO writing techniques
- Audience-focused content
- CTA placement in blogs
📰 Article Writing & Thought Leadership
Build authority through long-form articles and expert content. This section focuses on personal branding, industry positioning, and publishing strategy.
What You’ll Learn:
- Thought leadership content planning
- Editorial-style writing
- Authority & trust building
- Platform-based publishing strategy
⭐ Influencer Marketing
Learn how brands collaborate with influencers to reach targeted audiences. This section covers influencer selection, collaboration models, and ROI tracking.
What You’ll Learn:
- Influencer research & outreach
- Campaign planning & execution
- Performance measurement
Budget & negotiation basics
ANALYTICS & TRACKING
This module helps you become data-driven. You’ll learn how to track user behavior, conversions, and campaign performance across platforms.
🏷️ Google Tag Manager
Learn how to manage tracking codes without technical dependency. This section focuses on tag setup, triggers, and event tracking.
Tools:
Google Tag Manager
📊 Google Analytics GA4
Understand user behavior, traffic sources, and conversions using GA4. This section focuses on reports, events, and insights.
Tools:
Google Analytics
🔥 Microsoft Clarity
Learn visual analytics through heatmaps and session recordings to improve UX and conversions.
Tools:
Microsoft Clarity
📍 Conversion Tracking Setup
Learn end-to-end conversion tracking for leads, purchases, and form submissions across platforms.
🔄 Remarketing & Display Ads
Understand remarketing logic and how display ads bring users back into the funnel.
META ADS & GOOGLE ADS
This module focuses on performance marketing using Meta’s ad ecosystem.
🎯 Meta Ads Campaign Setup
🔍 Pixel Tracking & Remarketing
📊 Analytics, Reporting & Performance
💡 Ads Psychology & Copywriting
👥 Target Audience & Ad Copy
Platform Focus:
Meta Ads
This module covers intent-based advertising across Google’s ecosystem.
🔍 Google Search Ads
📊 Google Display Ads
🛍️ Google Merchant Account Setup
🛒 Google Shopping Ads
📱 Mobile & App Advertising)
🎬 YouTube Video Ads
💰 Google AdSense
Platform Focus:
Google Ads
ADVANCED MONETIZATION
This module focuses on income generation models used by digital marketers and entrepreneurs.
📦 Dropshipping Fundamentals
Learn the complete dropshipping business model from product research to order fulfillment and automation.
What You’ll Learn:
- Dropshipping mechanics
- Supplier & product research
- Automation workflows
- Marketing strategies
Project:
Launch a complete dropshipping store.
Tools:
Shopify, AliExpress
💸 Affiliate Marketing
Learn how to earn commissions by promoting other brands. This section focuses on content-driven and performance-based affiliate strategies.
What You’ll Learn:
- Affiliate program selection
- Commission & tracking models
- Content & ad-based promotion
- Scaling affiliate income
Project:
Build an affiliate system targeting $500/month revenue.
Tools:
ShareASale, CJ Affiliate, Impact
Batch Detail
Timing: – 10:00 to 12:00 Pm
Day: – MWF - TTS
Duration : – 4 months
Timing: – 12:00 to 02:00 Pm
Day: – MWF - TTS
Duration : – 4 months
Timing: – 03:00 to 05:00 Pm
Day: – MWF - TTS
Duration : – 4 months
Program Details
Duration
4 Months (120+ Hours of Training)
Batch size
Small Batches (Max 15 Students)
Class Format
Hybrid (Classroom + Online Flexible
Certification
Industry Recognized Digital
Marketing Certificate
Why Classify Skill Education ?
Doubt Solving
4+ Certification
Live projects and Case studies
Personalized Resume feedback
Internship program with CSE
Mock interviews by industry experts
Recordings of all live sessions available
Get mentored by industry experts
Freelancer consulting program
Live Client Pitching training
Life Time Recording
EMI Option
Syllabus
Best in-class content by leading faculty and industry leaders in the form of videos, cases and projects
Real Stories. Real Students. Real Outcomes.
Hear from students who turned learning into real digital careers.
Digital Marketing Platforms and Tools
CSE provides live practical training and hands on experience in the best tools used by all expertsworldwide.
The following tools will help streamline your business and facilitate growth.
About Classify Skill Education ?
Classify Skill Education was founded in 2018 with a clear mission—to change the way digital marketing is taught in India. Established by Shweta Sharma and Akshay Singh, the institute was built on real industry experience and a deep understanding of what the digital marketing industry actually demands from professionals.
During their journey in the marketing world, the founders observed a major gap. Thousands of students were completing digital marketing courses every year, yet most of them lacked confidence, practical exposure, and real campaign experience. Many knew the terms, but very few knew how to apply them in real business scenarios. This realization led to the creation of Classify Skill Education—an institute designed not around theory, but around execution.
Learn From Agency Experts — Not Just Trainers
Our mentors aren’t just teaching digital marketing — they live it every day in our agency.
Akshay Singh
Co Founder
Lead Trainer & Digital Marketing Strategist
6+ Years Experience
Performance Marketing, Funnel Building, AI-Powered Campaigns
Shweta Sharma
Founder
Lead Trainer & Digital Marketing Strategist
7+ Years Experience
Content Strategy, Viral Campaigns, Instagram Growth
Darshan Prajapati
Meta & Google Ads Specialist
5+ Years Experience
Performance Marketing, Ad Optimization, ROI Tracking
Life at CSE
Frequently Ask Question
Do I need any prior experience to join?
No, this program is designed from zero. We start with fundamentals and build up. You just need passion for digital marketing and commitment to learn.
What if I can't attend all live classes?
All sessions are recorded. You can watch anytime. However, we recommend attending live for mentorship and doubt clarification.
Will I get a job after completing the program?
We provide 100% job placement support. 95% of our students get jobs or freelancing clients within 3 months
Can I learn while working a full-time job?
Yes, we have flexible batches (weekday evenings and weekend) designed for working professionals.
What tools and software do I need?
We provide access to all premium tools and software during the program. You can continue using them after with your own licenses.
Is there a refund policy?
Yes, if you’re not satisfied in the first 7 days, we offer a 100% money-back guarantee.